A good website should cater to its readers. By doing so, the readers are more likely to bookmark your site and visit on a regular basis. On the other hand, if you fail to accomplish the goal of establishing a strong base of daily readers, you could run the risk of constantly needing to reinvent your website.
As a webmaster, you goal must be to market to a group of targeted online visitors, in an attempt to attract them to your website. Otherwise, you will fail to get people to read your articles. In addition, it is hard to make money online if you do not have a large number of online visitors. Therefore, your reading audience is the bloodline of your web domain.
If you are struggling to get a constant flow of web visitors, then you will be more inclined to make changes to your website. This is not always a wise decision, especially if you work alone. Also, this can take up a lot of your time. Instead, you might consider outsourcing this project to a third party (specializing in web design and development), while you continue to deliver quality articles to your readers.
Keep writing for your online visitors! They need something good to read each morning or in the evening, after they come home for work. Besides, remember that they are the reason that you have an online business.