Agent Marketing
Buying Insurance Leads versus Paid Insurance Profile
By Jason Cunningham
Jan 22, 2008 - 3:19:44 AM

There are several different types of insurance lead generation programs available on the internet. In most cases, insurance agents usually can buy individual insurance leads or pay a monthly fee to have their profile listed on a website, for the purpose of generating insurance leads.

Some agents like buying individual insurance leads. These sort of leads usually ask the insurance prospect for more financial information. If you are purchasing a disability insurance lead, you might expect to see the prospect’s income level (you will have to verify this information from a W-2 or tax return, if self employed). A person that wishes to discuss an annuity purchase might supply the source of the income, whether it be from a retirement plan, such as a 401K or personal saving and the desired amount of the annuity. In many cases, you correctly identify the quality of the insurance prospect, prior to picking up the phone.

Other insurance agent swear by the insurance profile. Instead of buying individual insurance leads, you pay a monthly fee to be listed on an insurance lead generation website. You can usually list all of your products and services on the personal webpage that the site has created for you. The individual prospect will give their contact information and check the boxes of the products that he or she is interested in purchasing (i.e. auto insurance or life insurance). Depending on the website’s traffic, you could be calling insurance prospects all day, if you also sell property and casualty insurance. Unfortunately, these insurance leads are not as scrutinized as individual leads because you are paying a monthly fee, instead of buying one insurance lead at a time.

Both types of insurance leads can be effective. Some agents use both forms of leads. In general, it is not uncommon to see more property and casualty leads generated from an insurance profile. However, you will also get life, disability and annuity leads, depending on the insurance prospect. If you are buying individual insurance leads, you usually have a better idea of the prospect’s income and the source of the funds if purchasing an annuity.

Agent Insurance Leads