Agent Marketing
Find the Insurance Marketer in You!
By Jason Cunningham
Mar 14, 2008 - 3:40:42 AM

Most insurance agents will agree that marketing is the hardest part of the job. Without good marketing skills and the creation of a well developed marketing plan, you will have a lot of weeks of no insurance sales. Therefore, you must learn to awaken the insurance marketer inside of you.

If you are serious about your insurance business, you might consider working six days a week. You will need constant contact with the general public, especially your target market, in order to become a successful insurance agent. There are numerous marketing strategies that you might explore and implement. For example, you could have an ad run on a T.V. station or local billboard. If that sounds too expensive for your budget, you might consider sponsoring an insurance seminar with another insurance agent. Even if you cannot afford the overhead costs of a seminar, your situation is far from hopeless. Sometimes meeting and greeting insurance prospects at business meetings, your place of worship, or even on the street, are more effective methods of marketing, depending on your comfort level in these social settings.

You should desire that your clients help you to find other good insurance clients like themselves. In order to accomplish this goal, your insurance clients must believe in the quality of your work and feel that they have a relationship with you. Otherwise, it could be difficult for your clients to be good marketers for you. Furthermore, as you build your reputation within the community, you can expect more of your clients to find it easier to recommend you to their family, friends or business associates.

Marketing is an involved process. A daily insurance marketer with a good marketing plan can have an advantage over the competition, provided that he or she has good marketing skills and actually follows the marketing plan. In addition, your insurance clients should become “referral machines“ for you, but they must be fans of your good work and have a relationship with you.

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