How to Attract Online Insurance Prospects?

Building an online insurance agency can increase your income. However, unlike normal insurance marketing, online insurance prospects may have different needs and may desire a different message than your “brick and mortar” clientele. Nevertheless, you can gain more online insurance prospects by incorporating certain marketing strategies.

Understand What Online Insurance Prospects Want!

Most online insurance prospects are looking for free insurance quotes. Furthermore, they desire concise information about certain types of insurance products. For example, most people understand the basics of a term life insurance policy; however, if these individuals do not trust your website writing about term life insurance, then they will request a free insurance quote at another insurance website.

In addition, you should study the keywords that online insurance prospects use to find your website’s pages. Keep in mind, if you understand your online visitor’s keyword usage, then you will likely increase the number of insurance prospects that fill out a request for a free insurance quote because the particular webpage will be geared to a specific insurance product, such as whole life insurance.

How to Get More Online Insurance Prospects?

There are several ways to attract more online insurance prospects. For the best results, you will need to concentrate on three to five different marketing strategies. One of your marketing strategies must focus on writing articles concerning insurance products. As you write more webpages, your keyword count will usually increase. Furthermore, additional webpages will attract even more online insurance prospects to your website. From experience, I can tell you that online visitors enjoy a website that is updated daily, with new articles.

Depending on the size of your marketing budget, you might consider advertising on an insurance website (i.e., http://www.benefithouse.com) or on a search engine (i.e., Google or Yahoo). Costs of advertising on websites may vary. I recommend that you visit Alexa.com to get a sense of how a prospective website ranks versus other websites throughout the World Wide Web. If a website is not getting 10,000 visitors per day, for example, make sure that your website’s link is easily accessible from the prospective website’s homepage; otherwise, you may not receive much traffic from the paid link. On the other hand, search engines usually charge you when an online visitor clicks on your website’s link. Do your research on advertising topics! Also, be very specific on which keywords that you choose because it will probably cost more to advertise on the topic “life insurance” as opposed to “Cleveland life insurance.”

Besides, writing articles and paid advertising, you can market your insurance products and services on certain social networks, usually for no fee. I use Twitter, You Tube, MySpace, Facebook and Digg. There are other social networks on the World Wide Web that may serve the same marketing purpose for your online insurance business.

Analysis

An insurance agent that desires to build a web presence to attract online insurance prospects must focus on two things: know what online insurance prospects will desire (i.e., free insurance quotes and free web articles) and know what marketing tools will work (i.e. Twitter and Facebook). It will take time to build a strong web presence, unless you can afford to spend $50,000 per year on marketing. In some cases, it may take three to five years to achieve your goal for daily visitors. Yet, if you continue to work hard, you can make your dreams come true.

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