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Insurance Agents : Agent Marketing Last Updated: May 26, 2008 - 6:26:12 AM


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Insurance Agents: Should You Hire Someone to Set Appointments


By Jason Cunningham
Jan 19, 2008 - 8:42:18 AM

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Every insurance agent is required to make sales, in order to keep his or her job and to earn enough money to stay in business. Therefore, you need to have enough qualified appointments each week; otherwise, your desired sales results may not occur. If you are not good at setting appointments, you might consider hiring a licensed, paid solicitor who has a proven record of setting 10 to 15 appointments per week.

As an insurance agent, you will never make an insurance sale by waiting for an insurance appointment to “fall from the sky.” Someone, in most cases you, must contact the insurance prospect to set a meeting time at your office or the prospect’s home or business. Without a consistent number of qualified appointments each week, you will need to find a new career or enjoy being broke. Hey, I can testify that this is the reality of working in the insurance industry as an insurance agent.

Some insurance agents are not good at setting appointments. Unfortunately, you could become broke before you master the art of setting appointments or never become good at all. On the other hand, maybe you are good at setting appointments for life insurance but not for annuities. If this sounds like your situation, it might be time to hire a company or individual to set some appointments for your insurance agency.

There are programs listed in insurance magazines or on the internet that can deliver 10 to 15 pre-set appointments each week. Otherwise, you could hire a young insurance agent to set appointments for you. This individual might not be a good salesperson but excellent at setting those insurance or annuity appointments. You will need to compensate the pre-set appointment company or the insurance agent that causes insurance prospects to come to your office for a consultation. Usually, both the company or individual can be paid on a hourly rate or for each appointment set.

Remember that there is usually a correlation between the amount of money you make and how many qualified insurance prospects that you see. If you struggle at setting appointments, you should consider using another method of getting more appointments. You can either hire a company or an individual to get you in front of more qualified insurance prospects. Otherwise, you might want to pick up the newspaper and find a new job.

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Insurance Agents: Should You Hire Someone to Set Appointments - Jan 19, 2008 - 8:42:18 AM

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