Agent Marketing
Why to Buy Online Annuity Leads?
By Jason Cunningham
Jan 21, 2008 - 9:11:23 PM

The internet has become a referral service for individuals looking for annuities. Whether the annuity is being purchased to rollover a 401K, upon retirement or a lump sum of money from another investment or lawsuit, many people in the general public are wanting a financial vehicle that can be turned into a “lifetime income” and can usually bypass probate, if the owner of the policy names a beneficiary. Therefore, some insurance agents are buying annuity leads from online websites that specialize in generating these leads.

Typically, in my experience of buying annuity leads, you will find that these online visitors tend to have money to invest because of separation from their current employer (i.e. qualified retirement plan) or the death of a spouse. In addition, these individuals are usually informed about the uses of an annuity for retirement and estate planning purposes.

Some websites that generate annuity leads do a good job of pre-qualifying annuity leads. In some cases, the annuity prospect will need to list a certain dollar amount that he or she is willing to invest in an annuity product; otherwise, the lead might be offered at a discount rate or not offered at all (i.e. $10,000 or more or for a retirement plan rollover).

It is not uncommon for an annuity lead to have a need for further life insurance or long term care insurance. The individual is likely retired, separated from a job, or probably will be leaving the workforce within the next 6 to 12 months, in order to retire. Also, the annuity prospect may consider using some of the interest from a deferred annuity, or if already annuitized, the person would use part of the annuitized payment, in order to pay for their life insurance and long term care insurance’s premiums.

This same person may require a new financial plan. If you are also in the financial planning business, you might suggest a combination of annuities and other insurance and financial products so that the individual’s wealth can be preserved in retirement and distributed according to his or her wishes, upon his or her death.