I am not mad that the NCAA is making a lot of money. Actually I applaud them to for being innovative and making great business decisions. You no longer have to wait for a TV timeout or halftime to see some commercials.

In Division I football, basketball, baseball, etc., teams are wearing brand name jerseys made by the likes of Nike. Stadiums often have banners of businesses who promote their products on the sideline, or in the backdrop the basketball gymnasium. It appears that a yard sale is going on, and NCAA is the auctioneer. College athletics not only put people in the seats, but depending on your sports program it may put the microscopes in the science lab.

People around the globe watch NCAA sports. We may take it for granted in America, however advertisers depend on us watching it religiously. Often most of us have our favorite teams and get pumped up when they face their rival, such as The Ohio State University vs. the University of Michigan in football. We feel compelled to watch these games, and the NCAA smartly sell commercial time for these sought after matches at a premium.

I often wonder if college sports will get to be like auto racing. The cars are so covered by advertisement that they are almost one on top of the other. You just never really know what you are going to get. Who could have told you 10 years ago that jerseys contain a commercial symbol such as the Swoosh? The future of commercialization of college sports is unlimited because the NCAA can subtlety push the envelope without experiences much backlash.

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