Where is the Superbowl Commercial Controversy?
Article by: Jason Cunningham (2/8/2005)
If you watched the Superbowl on Sunday, then you probably
saw the commercial for the web hosting company name GoDaddy.com. It was about a
young Caucasian woman who appeared to testifying in front of Congress, a pun on
last year's Superbowl "wardrobe malfunction," which ended with her bending just
enough to see cleavage. The NFL rejected their first commercial because it was a
bit more racy, but conceded that one we watched was appropriate for family
viewing.
The NFL backed themselves into this moral values corner. In my
opinion, instead of just apologizing for the Janet Jackson and Justin Timberlake
incident at last year's Superbowl, NFL Commissioner Paul Tagliabue decided to
shift his vocal ideology to the right to align himself with the ultra
conservatives. While the fact remains, he and the NFL generously are
sponsored by the erectile dysfunction industry and the alcohol; gees you think
American kids now know enough about drinking and why Former Senator Bob Dole is
a stud? Believe me, I am not being hard on the NFL, or anyone else, however we
should try to be consistent. If it was wrong for Janet to show the world her
covered nipple, then that commercial during the Superbowl should not have been
shown either.
If the NFL is really serious about moral values, then do not be
sponsored by things which do not promote a family agenda. I hardly think anyone
who watches commercials during the regular NFL season or playoffs believes the
league is oozing with conservative values. How about those cheerleaders, and can
I get another beer or a sample of Levitra? The NFL is a business involved in
capitalism. Who is the NFL trying to fool, even liberals do charity work,
and probably do more than anybody else! Yes the league's member help many
in the communities, but let's face the truth, money makes the world go around.
The NFL should set its own moral agenda for its players and personal, as well as
what it supports and sponsors, but must not be boxed into a corner by
conservatives nor liberals. I have to admit my displeasure with the NFL's
coattail reaction after the "wardrobe malfunction and TO and towel
incident." They use sex and alcohol to promote their product, but will the NFL
have less racy commercials next season, or go further with sponsors to push the
envelope in regards to what can shown in primetime and Sunday afternoon?
2004 Football Archive Articles