Why Do Agents Buy Insurance Sales Leads?
By: Jason Cunningham (10-30-05)
It is a pretty new phenomenon; however
with the increase reach of the internet, agents and financial planners are
buying insurance leads as a way to supplement prospecting activities. Since more
and more people are using the internet to look for insurance advice, the marketplace of requests for
internet insurance quotes are increasing.
A lot of traditional insurance agents do not believe
individuals go to the internet and request an insurance quote. It should not be surprising;
internet revenue has increased over the last five years. I've noticed through years of experience that the typical person who
requests an online insurance quote is generally busy, has a need for a particular product
or service, and more importantly wants to be contacted right now.
The risk of buying an insurance lead is the
same as purchasing a list or sending a mailer. If the prospect does not want to
meet or does not buy, you have only a disinterest prospect to show for your efforts.
Unlike mailers and lists, if a prospect is unqualified because of age or medical
condition, you are more likely to receive a refund, unless you are paying
a flat monthly advertising fee as an opposed to a pay per lead program.
Some insurance agents who have buying online
leads for years have been able to turn prospects into clients. While your income based
on these leads is determined by your individual style, remember there is a
correlation between the number of qualified people you see on a weekly basis
and the amount of money you can put back into your business. Investigate
every online insurance lead program, because every single one is different.
Insurance Leads
Buy Affordable Insurance Leads - Competitive Prices & No
Long-Term Contracts - Health, Home, Life, and LTC Leads.
Suggest an article for consideration:
president@financial-shopper-network.com
Disclaimer:
All Insurance Lead Generations are offered by third parties and we are
not responsible for the accuracy of their statements nor offers.
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